Collection: Luxury Laundry Care

Clothing holds memory. Fragrance sits close to the cloth here, closer than anywhere else in the house, so the formula has to earn its place on wool and silk as well as on a Tuesday wash.

Detergent and temperature

A liquid works well at low temperatures, which is where most of a wardrobe should be washed. Cool water and a low spin let fibres recover between washes.

Conditioner and finish

A conditioner smooths fibres so garments hang properly and the scent carries into the drawer. Use the cap, not guesswork: thirty millilitres for a normal load, sixty for a large one.

Delicates

Silk, wool and cashmere want a gentle wash and no wringing. Press the water out instead. For anything you are unsure of, test on a hidden seam first.

The rest of the routine

Finish the air with Home Fragrance. Keep the wardrobe itself quiet with Wardrobe Fresheners.